71% of agents didn't close a deal last year. Don't be next. Pivot to selling custom homes and start earning on every deal.
When your client says they want to build, you don't have to lose them to a builder. Bring them to HRP and stay at the center of the deal. Every home starts with a buyer conversation, not a plan, and you earn commission when the home is built.
You're working harder for less. Showing more homes. Cutting commissions. Competing with apps that do what you used to get paid for. The problem isn't effort — it's that you're selling something technology has already replaced.
They've seen every listing on Zillow before you even pull comps. Your "access" isn't a selling point anymore.
NAR settlement told the public your fees were inflated. Now you're in a race to the bottom — and the bottom pays $0.
Market reports, pricing recommendations, even contract generation. What used to take you hours takes an app 30 seconds.
71% of active agents didn't close a single deal last year. Same pool of resale listings, ten times the competition.
Every one of these is a real scenario sitting in your database or your MLS right now. You just didn't have a product to offer — until now.
Not a training program. An income system. Every item below connects directly to you making more money.
Walk through the exact process. Qualify a lot, pick a style, set the price. By the end, you'll have a listing ready to launch.
HRP works with Alliance agents in three distinct scenarios. Each has its own commission math, payment timing, and documentation. Pick the one that matches your client's situation.
Single transaction covering both land and construction. Commission splits: standard 3% on land at closing, plus a separate 3% referral fee on the build cost paid at first draw.
No real estate transaction, just construction. Your commission is calculated on the build cost only. Paid at the first draw after construction starts, same paper trail as any other deal.
You list the lot with our pre-approved plans and marketing package. Buyer signs a To-Be-Built agreement, one closing secures the land, locks pricing, and funds the build. HRP manages construction.