Realtor Partner Program

Earn Full Commission
Before the House Is Built.

71% of agents didn't close a deal last year. The HRP Agent Alliance is a working network of Nashville-area realtors closing custom-build deals with exclusive tools, a curated floor-plan library, and our exclusive lot pipeline.

Pre-close
Commission paid before close
48 hr
Deal-desk turn time
1st
Look at every new lot
Start a free trial
Already a member?
Run an Estimate For Your Client

The same estimator your clients see.

Type a target price and we'll suggest sqft, garage bays, and finish tier. Drop a name + email to unlock the build cost — same flow your clients use, so you can run the numbers side-by-side on a call.

Home Build Estimator
Enter a target budget or adjust the sliders. Everything updates instantly.
Target Budget
Enter your target and we'll set sqft, garage bays, and finish level automatically.
Heated Square Footage3,200 sq ft
2,9003,7004,5005,5006,500
Garage Bays2-Car Garage
None1-Car2-Car3-Car4-Car
4
Bedrooms
3
Bathrooms
X,XXX
Total Sqft
Finish Level
Classic
$170–$205
per sqft
Popular
Signature
$206–$240
per sqft
Luxury
$241–$285
per sqft
Architectural Style
Total Build Cost
$X,XXX,XXX
Total Build Size
X,XXX sqft
Heated + unconditioned
3,200 heated sqft
X,XXX total sqft
Signature · $X/sqft
4 BD / 3 BA
Land reserve and all-in estimate revealed once you unlock. Middle Tennessee market rates. Final pricing after consultation.
Upcoming CE Events

2 hours of free CE every month

See full calendar →
Inside the Alliance
Built for the way
you actually work.
HomeStart Builder
Reverse-engineer a deal.
See the owner's take in real time.
Input your comp analysis, pick a plan or go custom, and watch the deal math update live. Commission, build cost, and owner proceeds calculated as you type. Green, yellow, or red health in a glance.
Sale Price$1,250,000
− Commission (6%)−$75,000
− Build (Signature)−$745,000
Owner Proceeds$430,000
✓ Meat on the Bone · +132% vs raw land
Inventory Network
Exchange leads.
Move lots faster.
Post pocket listings or HomeStart packages. Other Alliance agents bring buyers from their networks. Standard commission splits.
Lot
Creekside Parcel 4
Franklin · 1.2 ac
$185K
HomeStart
The Monticello
5BD · 4,500 SF
$1.85M
Certification Courses
Earn the
HRP Certified Realtor designation.
Four certification tracks, 26 modules, 120+ questions. Earn a badge per module, then the master designation.
Fourth Option
Financing
Agreements
HRP Realtor
Deal Desk
Your direct line
to HRP strategy.
Submit any client scenario. Get back which program fits, financing path, your commission, and next step. 48-hour response.
YouClient has 2.4 acre lot sitting 140 days. Owner wants $195K.
HRP · 2 hrs laterPerfect HomeStart candidate. Net $325K vs $195K raw. Let's schedule the seller call.
Commission Tracker
Every payout.
One ledger.
Land commissions, build referrals, HomeStart packages. Know exactly what's paid, what's pending, and what's scheduled.
Thompson Build
HomeStart · Apr 5
$18,450
Johnson Build
Build Referral · Feb 14
$11,760
Creekside Lot 2
Land · Mar 22
$5,850
Content Calendar
Know what to post.
Know how to say it.
Monthly content ideas tailored for Nashville-area agents. Drop them straight into your calendar. Captions, hooks, angles included.
April 2026
Theme: Spring Building
M
T
W
T
F
S
S
7
8
9
10
11
12
13
Upcoming
APR
10
Comp Analysis Reveal
LinkedIn· 12:30 PM· Education
Scheduled
APR
21
Thompson Closing Story
Instagram· 7:00 PM· Social Proof
Scheduled
8Planned
4Channels
5Pillars
Scripts & Objections
The hardest questions.
Exact answers.
Downloadable playbooks for every conversation. Plus quick answers to the 12 objections every agent hears. Word-for-word.
“What if it goes over budget?”
“The price is locked before construction begins. Every finish and fixture is selected and priced before we break ground. The number you see is the number you pay.”
The Money
Three ways to make more.
Starting this month.

Every one of these is a real scenario sitting in your database or your MLS right now. You just didn't have a product to offer - until now.

$18K+
The Client You're Losing
Buyer can't find what they want? Instead of losing them, introduce HomeStart. They build their dream home. You earn commission on the full project.
$45K
The Land Listing Nobody Wants
That lot sitting 128 days? Reposition it as a HomeStart home site with plans and financing. Sell it in 22 days at 6x the commission.
$18-45K
The Call You Haven't Made
Past clients sitting on land. Inherited lots. Investment parcels. One call + one system = a commission that didn't exist yesterday.
What You Get
Everything you need.
One membership.

Not a training program. An income system. Every item below connects directly to you making more money.

01
Agent Designation
Official HRP certification, digital badge, and listing in our Preferred Agent directory.
02
Lender Network
Warm intros to construction loan partners. One-time close, 680 credit score minimum, up to 95% LTV.
03
Commission Protection
Referral agreements, fee disclosures, brokerage-compliant payment structure. Your license is protected.
04
Marketing Library
Buyer's guide, financing guide, style guide - all co-branded with your name. Ready to use tomorrow.
05
Monthly Strategy Call
Live group calls with Eric, Kenny, lenders, and attorneys. One topic per month. Recorded.
06
Deal Desk (48hr)
Submit any client scenario. Get back: which program, financing path, your commission, next step.
07
Objection Scripts
The 12 hardest questions clients ask and the exact word-for-word answer. No more freezing.
08
Monthly Content Pack
10 social captions, 2 email templates, 1 video script. Written for Nashville agents.
09
Exclusive Lot Access
First look at every lot in HRP's pipeline before it hits any market. Your competition is on Zillow.
10
CE Course Included
TN-approved continuing education. Earn credit you already need while learning the system.
11
Broker Approval Kit
One-page document for your broker. Explains compensation, compliance, and liability protection.
12
Elite Partner Track
Higher commissions, co-marketing budget, priority support, investment opportunities.

See it in action.
Build a listing right now.

Walk through the exact process. Qualify a lot, pick a style, set the price. By the end, you'll have a listing ready to launch.

Try it now - 100% free. No account needed.
Your commission on this deal
$0
vs. $0 on resale
Three Ways to Partner

Every deal you bring us has a clear path to closing.

HRP works with Alliance agents in three distinct scenarios. Each has its own commission math, payment timing, and documentation. Pick the one that matches your client's situation.

#1
One-Time Close
Client buying land + building

Single transaction covering both land and construction. Commission splits: standard 3% on land at closing, plus a separate 3% referral fee on the build cost paid at first draw.

3% + 3%Land at closing, build at first draw
#2
Construction Only
Client already owns the land

No real estate transaction, just construction. Your commission is calculated on the build cost only. Paid at the first draw after construction starts, same paper trail as any other deal.

3%Paid at first construction draw
#3
HomeStart Listing
Listing a lot as to-be-built

You list the lot with our pre-approved plans and marketing package. Buyer signs a To-Be-Built agreement, one closing secures the land, locks pricing, and funds the build. HRP manages construction.

CombinedLot + home sale commission at closing
All agent payouts are contingent upon full loan approval, successful closing, and the commencement of construction. Payments are disbursed through the closing attorney or escrow agent and fully documented. Join the Alliance to unlock the interactive commission calculator and HomeStart Listing Builder.